Lights, camera, action.

To most, it may seem like the beginning. But really its just the outro.

The real magic is what happens long before it’s quiet on set. The spark of the work that we create is hidden behind late nights, endlessly blinking cursors, and the magic of teams who can put words to the ideas we can’t quite land. It’s found in countless revisions and the graveyard of ideas that end up on the cutting room floor. 

Attention something that should be earned, not owed, and telling a good story the right way makes us good stewards of the time that we are trusted with. Even still, not everyone converts. This is the engine that drives us to do better, set impractical goals, and create work that no one’s ever seen before.

The hero’s challenge is finding a way to affect the invisible many who hit skip on YouTube. There is more power a heartfelt story, a good laugh, or a dare towards greatness than there is in anything that can be found in a checkout line.

In this industry, we’re lucky to have a chance to tell stories the way we think they should be told, to turn the invisible into technicolor, and to do it all with the people who know what I mean.

I am very lucky to have made a home in an industry where I am surrounded daily by people who share my goals and own a part of every photograph I take. 

The work will always be important, but it’s the people behind it who make it matter.