Lights, camera, action.

To most, it may seem like the beginning. But it’s really just the outro.

The real magic is what happens long before it’s quiet on set. The spark of the work that we create is hidden behind late nights, endlessly blinking cursors, and the magic of teams who can put words to the ideas we can’t quite land. It’s found in countless revisions, the Amazon package we thought got lost, and the graveyard of ideas that end up on the cutting room floor. 

Photography has always been my way of seeing the world…my way of translating what’s intangible into something that feels lived and real and doing it in a way that matters. Telling a good story the right way makes us good stewards of the time and attention we’re trusted with.

Not everyone converts. Thats the engine that drives us to do better, set goals that seem just out of reach, and create work that no one’s ever seen before. But for the ones who hit skip on YouTube, what if we used our power of influence to leave them something worth remembering? A heartfelt story, a good laugh, or the challenge to dare greatly.

In this industry, we’re lucky to have a chance to tell stories the way we think they should be told, to turn the invisible into technicolor, and to do it all with the people who know what I’m talking about.

I put everything I have into my work. It’s the heart and soul of who I am and is what I was placed on earth to do. I am very lucky to have made a home in an industry where I am surrounded daily by people who share my goals and own a part of every photograph I take. 

The work will always be important, but it’s the people behind it who make it matter.